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Often times I work with companies who have been sold a myriad of solutions for digital marketing, none of which are really tied together in an overall strategy. This leads …
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In the marketing and online advertising arena, PPC means pay-per-click. This means that every time a visitor to a website clicks on an advertiser’s link, the advertiser pays the site’s …
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The majority of businesses, especially online entrepreneurs, prefer SEO than PPC to help them drive website traffic. The reason for such preference stems from the preconception that since SEO is …