The social media platform, Facebook, averages over a billion active users on a daily basis. However, there has been a lot of talk about the reach of Facebook waning. It should be pretty clear that the site is loved by many people all over the world. It seems there are more people logging into it compared to other platforms such as Twitter, Instagram, Pinterest, and Linkedin.
One thing is certain. That is with so many users on Facebook, there is a huge opportunity for marketers to be successful with their marketing campaigns. As a matter of fact, over the past several years both big and small businesses have been seeing positive results by advertising on Facebook. However, you should know there are many factors that must come together for your marketing ads to be successful on Facebook. Let’s take a look at some strategies and tips for creating top-notch Facebook ads now.
Reasons Why Advertising on Facebook Works
One thing is certain there are a lot of people using Facebook. However, this doesn’t mean you should be sending out a ton of material at random into the unknown social media world. The main key to advertising on Facebook is targeting. This means you need to know how and when to reach your key audience. For example, if you sell athletic footwear, you can reach out to sports fanatics. If you sell garden supplies, you can reach out to people who are interested in gardening or improving their lawns. Some of the ways you can target your ad include the following:
- Location – Gives you the opportunity to target using location including city, state, and country
- Gender – Gives you the opportunity to target using gender – male or female
- Custom audiences – Gives you the opportunity to target using leads or current customers
- Behaviors – Gives you the opportunity to target using past behavior such as someone who frequently visits your website
- Interests – Gives you the opportunity to target using interests such as fashion, sports, fitness, and entrepreneurship
- Connections – Gives you the opportunity to target those who already like your page
These are some of the key strategies for creating top-notch Facebook ads, ones that will help you grow your business or brand. You should know not all of them will work for everyone. You may have to use different ones to ensure your marketing success.
Copywriting: Does it Really Matter for Facebook Ads
Many people frequently ask “Does copywriting really matter for Facebook ads?”. The answer is simple, yes, it does. It is well known that images on Facebook are important. People tend to stop and take a minute to acknowledge an image, but copywriting is also an important key to your success. A few reasons why copywriting is so important include the following:
- Persuade – Good copywriting can help you persuade your audience to visit your website or business
- Guide – Good copywriting can be used as a guide to show people where they need to go, either to your store or webpage
- Excite – Good copywriting will get your target audience excited to be your customer
- Entertain – Good copywriting entertains and makes people want to find out more about your brand and business
Good copywriting is essential for you to keep your current customers happy and for you to bring in new customers. It will also help you raise your sales and improve the overall value of your business. Now, let’s take a look at strategies for Facebook ads.
Narrow Your Audience and Write to Them
Many people are tempted to write their ads as if they are giving a speech to a large crowd. However, this is not the best way to handle facebook ads. For you to be effective, it is essential to write your ad as if you are speaking directly to one person and only one person. Your goal is to persuade, excite, and entertain one individual. You need to focus directly on this one person and try to meet their particular needs and wants. On your website, it is okay to write as if your talking to a group of people, but on Facebook ads, you will be more successful by writing material directed at one person.
Different Ads for Different People
People come to you for different reasons, right? For example, if you trying to sell a book about alcohol depression, one person might want to purchase it because they have a family member who is suffering from alcohol depression. However, another person might come to you because they are interested in learning about alcohol addiction. You can play on this by writing separate ads, one directed to each person. You can make different ads for different people.
Create Facebook Ads to Go with Your Visuals
There are times when a business is scrambling for an image to use in their ads. However, this often leads to images and copy content which doesn’t go together. This can be a big mistake and wasted time and money on your end. See, if your image doesn’t match your content, the odds of your customers clicking on your image will be slim to none. For example, if you sell coffee, your image and content need to correspond with one another, letting people know what exactly you are offering to them.
Use One Call-to-Action
A successful Facebook ad contains a clear goal. This being said, you need to determine the goal of your ad. For instance, are you trying to improve brand awareness, sell a particular product, or get a lead. Once you make this determination, your next move is to add a call to action such as a shop now button, so your customers can easily get to your website and do some serious shopping.
Keep Facebook Ads Short
You may pay for your Facebook ads which makes it tempting to cram as much material into each ad. However, keeping it short is a much better option if you want to make your ads work. Two important pieces of a successful ad include letting your audience know what they get from your product and how it will help them. You need to accomplish these two things in a short, precise fashion.
Don’t Forget Your Numbers
People want to know what an item costs, so don’t forget to include pricing on the ads you are using to increase your sales. In addition, if you are running a sale on particular items, make sure to include the percentage your customers will get off when they purchase your sale products.
Look at Your Ads
A good rule of thumb is to take the time on a regular basis to figure out if your ads are beneficial and working for you, not against you. One good way to do this is by scrolling through your own Facebook feed and see if you would personally click on your ads. A little tip is when you look at your ads consider which ones make you want to keep scrolling and which ones make you want to take the time to click on them. In addition, it is always a good idea to get a second opinion about your ads. A few good ways to achieve this goal include the following:
- Hire someone to write or edit your copy content
- Ask a co-worker to take a look at your ads and get their opinion
- Ask family or friends their opinion of your ads
- Find an outside source to see if they would be interested in giving their opinion about your ads.
Remember getting a second, third, or even fourth opinion can be beneficial to your company. It can help you understand if your ads are working for your business. However, if you don’t seem to be getting positive feedback on them, perhaps it is time to use a different targeting technique and writing method.
In the end, the most successful Facebook ads are about putting the right ingredients and strategies together to create ads that build up your sales and brand. It only takes a few minutes every day to make sure your ads are working for your business. The time and money you invest in facebook ads will surely be worth it in the long run.
Author: The Digital Marketing Guru
The Digital Marketing Guru is a full-service digital marketing agency. We’ve been providing a wide range of services to clients of all industries since 2010. Our digital marketing services include consulting and management options for a variety of online marketing tactics including search engine optimization (SEO), pay-per-click (PPC) ads, copywriting conversion rate optimization (CRO), and more. We also offer expert web design and development services for both eCommerce and B2B companies. Don’t just partner with any digital marketing agency; work with a company you can trust.