Often times I work with companies who have been sold a myriad of solutions for digital marketing, none of which are really tied together in an overall strategy. This leads to a very confusing situation with multiple layers and tactics
In the marketing and online advertising arena, PPC means pay-per-click. This means that every time a visitor to a website clicks on an advertiser’s link, the advertiser pays the site’s owner an agreed-upon fee. This marketing tool has been particularly
The majority of businesses, especially online entrepreneurs, prefer SEO than PPC to help them drive website traffic. The reason for such preference stems from the preconception that since SEO is free and has been proven to improve search engine rankings,
